1. Intercultural Communication & Management Competences (5 ECTS)
This course aims at the development of students’ intercultural communication and management competences. We
will study and practice intercultural communication in order to further develop our management skills. At the
end of the course, the students will be more familiar with intercultural communication theories, models,
practices and strategies. They will have:
-
experienced intercultural team management,
-
made field visits
-
practiced different languages (English, German, French...).
Prerequisites : Basic knowledge of communication sciences Exam
format : Individual tests & presentations of group assignments (based on field
studies) Semester of teaching for HEIG-VD students : Spring, 3rd year | Professor / Lecturer : Dr. P. Stalder |
2. Advanced organizational behavior OB2 (2 ECTS)
This
advanced organizational behavior course is addressed to anyone who
wants to pursue a career in business. It requires a good understanding
of theories and relevant research in the field of psychology applied to
organizational behavior. Key emphasis will be placed on: well-being at
work, power, leadership, innovation, change and group dynamics.
On completion of this course, students will be able to:
- Implement the knowledge acquired from DHO1 and integrate it in this course
- Identify the source and different forms of power and authority
- Identify the forces that require organisations to change and choose practices for implementing the changes
- Understand leadership theories and examine the key variables that determine the effectiveness of leadership
in
practice
- Appreciate health and well-being in the workplace
- Be capable of analysing work teams and interpersonal behaviour
Prerequisites : Basic knowledge of Organization/Management or Human
Resources Exam format : Continuous assessment (individual & group case
study, oral presentation). Year of teaching for HEIG-VD students : Autumn
& Spring, 2nd year | Professor / Lecturer : Dr. A.-L. Wegener |
3. International Business (Fribourg / Geneva) (9 ECTS)
Some options in English are given in our sister schools in Fribourg or Geneva for a total of 9 ECTS each (subject
to availability).
In Fribourg, the topics should be : "Banking & Finance" (Thursday) and
"Competitivity & Sustainability in Digital Society" (Friday)
In Geneva, there are several
minors from the bachelor International Business Management to which you might apply (Friday).
More informations here (go to tab «Minors & Electives» ): https://www.hesge.ch/heg/en/education/bachelors/international-business-management.
Exchange
students will receive financial support to pay for the weekly trip to and from our sister schools.
Prerequisites : Depending on the chosen option Exam format :
Depending on the chosen option Year of teaching for HEIG-VD students :
Autumn or Spring, 3rd year | Professor / Lecturer : Various |
4. International Innovation Management (5 ECTS)
Innovation
is increasingly the source of sustainable competitive advantage for
firms around the world. However, building an organization to
successfully and repeatedly bring innovations to market is a difficult
managerial challenge. In this course we focus on the practices and
processes that managers use to manage innovation effectively. It
explores the role of innovation in corporate and business unit growth
strategy as well as in start-up development. Different approaches to
innovation are discussed, leveraging examples and cases in consumer
product industries, SME’s and start-ups. Subsequently, the
“state-of-the-art” internal innovation capabilities which are required
to outperform competition are discussed. These capabilities include
innovation processes, consumer/customer insights, portfolio management,
organizational governance. The course uses a “learning-by-doing”
approach and requires students to conduct a real project realized with a
start-up or SME.
NB : An optional trip to
companies in the Silicon Valley will take place after the
semester. Exchange students participating on the course are also
welcome, although they will need to pay for it.
Prerequisites : General knowledge of management Exam format :
Written report and group presentation Year of teaching for HEIG-VD
students : Autumn, 3rd year | Professor / Lecturer : Dr. V. Pallotta |
5. Principles of marketing I (3 ECTS)
The
course explores the principal concepts and tools of contemporary
marketing management. The course enables students to develop an
effective marketing strategy by examining how organisations can reach
their objectives through creating and delivering value to their target
audience. Students learn by participating in classroom discussions,
preparing mini-projects and case studies, including in-the-field
activities.
Prerequisites : None Exam format : Teamwork with a written
and oral presentation as well as an individual written exam Year of teaching for
HEIG-VD students : Autumn, 1st year | Professor / Lecturer : Prof. D. Campisi |
6. Principles of marketing II (3 ECTS)
The "Principles of Marketing II" focus is on designing
integrated
innovative strategic marketing plans which align companies with their
customers and differentiate them from their competitors. The course uses
a "learning-by-doing" approach to building basic marketing management
skills. Students prepare a marketing plan for a company or a non-profit
organisation.
Prerequisites : Basic knowledge of marketing Exam format :
A teamwork project to realize a marketing plan for a company Year of
teaching for HEIG-VD students : Spring, 1st year | Professor / Lecturer : Prof. D. Campisi |
7. Human Resources Management (4 ECTS)
At the end of the course, the student must be able to:
1. Know the field, the objectives, the concepts,
the tasks, the trends and the evolution of human resources management in the company, as well as the importance of
HRM for the management of the company
2. Know the different roles and organizational modes of the human
resources function in the company
3. Know the processes, instruments, tools and indicators of human resources
management, to know how to apply them and master their interactions
4. Know the main components of the
strategic and political steering of human resources management
5. Implement a human resources management policy
and processes
6. Collaborate constructively with human resources managers
7. Know and criticize the
current issues and constraints of the HR function
Prerequisites : - Exam format : team work (90%), individual assessment (10%) Year of teaching for HEIG-VD students : Autumn, 3rd year | Professor / Lecturer : Prof. J. Dima |
8. Business English (2 ECTS)
The
aim of this course is for students to develop competence and confidence
to use both spoken and written English autonomously, strategically, and
appropriately in a range of business-related contexts. The courses are
based on a range of themes and communication activities. Classes involve
hands-on learning in groups, in addition to textual analysis and input
on effective language learning and strategic communication in the
workplace. Themes covered include corporations, marketing, finance and
human resources.
Prerequisites : Level of English : B2/C1 Semester of teaching for
HEIG-VD students : Autumn & spring | |
9. Survival French (1 ECTS)
This
course is designed to help students acquire basic French to be able to
deal with everyday matters while studying
in Switzerland and to get to know the local area and culture. It
includes hands-on practical activities and all incoming students are
encouraged to take this course.
Prerequisites : No prior knowledge of French necessary. Exam format
: There will be no formal exam. Credits are awarded for participation and
completing a range of tasks successfully. Semester of teaching for HEIG-VD students
: Autumn & Spring | Professor / Lecturer : M. Blanc-Menoud |
10. German for Business (2 ECTS)
Lernziele sind der mündliche und schriftliche Ausdruck sowie Hörverstehen über komplexere Themen
aus den Bereichen Werbung, Messen, Handel.
Die
Kursform ist partizipativ, verbunden mit Arbeit in Kleingruppen und
individuellen Übungen. Zusätzlich erlernen die
Studierenden Werbeanzeigen zu analysieren.
Prerequisites : Von Niveau B1 bis C1 Semester of teaching for
HEIG-VD students : Herbst & Frühling | |
Gli
alunni che vorranno frequentare questo corso otterranno il livello
B2-C1 nel campo specifico dell'economia. È dunque consigliato loro di
avere già un livello d'italiano B1-B2. I temi proposti porteranno
sull'economia e sul mondo finanziario in legame con l’area
dell'italofonia. Porgeremo un’attenzione particolare sullo sviluppo
delle competenze linguistiche, focalizzandoci tanto sulle facoltà di
comprensione, sia orali che scritte, come sulle facoltà di espressione,
anche esse scritte e orali.